YouTube to Introduce ‘Skippable’ Ads
Later this year, YouTube will allow users to
skip the ads that are embedded at the beginning of videos, and won’t charge advertisers for those ads that are skipped. Baljeet Singh, senior product manager at YouTube, said the company has been “playing around with it for the last three quarters and seeing really great results.” He also said that the rate at which users skip ads varies widely based on the quality of the ads. “This is a good sign,” he said, because it might motivate advertisers to create compelling ads.
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