Loeb & Loeb's Media Mindshare Thought Leadership Series - Keeping Consumer Trust
Loeb & Loeb's Advanced Media and Technology Group is proud to present the Mobile Messaging installment in our Media MindShare Thought Leadership Series, a collection of video interviews with Loeb & Loeb clients and attorneys discussing social media, mobile marketing, privacy, behavioral advertising and other issues of interest to Fortune 500 advertisers and advertising agencies.
In Keeping Consumer Trust, Jim Taylor, partner and Co-Chair of Loeb & Loeb's Advanced Media and Technology Department, highlights how behavioral advertising is changing the way companies are conducting business. Loeb & Loeb associates Nate Hole and Seth Rose discuss recent developments in the behavioral advertising self-regulatory program and how consumers are responding to the growing use of behavioral advertising.
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